STIGMA
Experiential Fragrance Branding
Kihyun Lee
STIGMA reimagines scent as an experience rather than a product. Inspired by Greek mythology, it renews the way fragrance is experienced—transforming it into a medium of emotion and narrative, where each use becomes a personal act of storytelling. Through this approach, STIGMA redefines how scent is felt, turning the act of wearing fragrance into a contemporary myth of its own.
DESIGNER PROFILE
Kihyun Lee
Contribution
Branding, Product Design
Contact
Project Keywords
  • #BX
  • #PRODUCT
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